Browsing Applied Agriculture-Master Dissertation by Author "Mohanta , Abinash Kumar"
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A Study on Consumer Behaviour towards Imitating Brands in Bathinda
Mohanta , Abinash Kumar (Central University of Punjab, 2018)Imitating brands are look-alikes, which uses names, which are similar to soundings or are similar in visual appearance as that of original brands. The main reason for the increasing volume of these simulation brands is ...