School of Management

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Browsing School of Management by Author "Thakur, Anand"

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    Powering the transition: examining factors influencing the intention to�adopt electric vehicles
    (Emerald Publishing, 2023-11-18T00:00:00) Thakur, Anand; Krishnan K, Jithin; Ansari, Alisha
    Purpose: The purpose of the study is to examine the factors that influence people's intention to adopt electric vehicles (EVs). The study used an expanded theory of planned behaviour (TPB) along with the addition of perceived trust and consideration of future consequences (CFC). Design/methodology/approach: The study is based on primary data collected from 282 respondents in Punjab through a questionnaire. The collected data were analysed using SPSS 26 and AMOS 24 to perform confirmatory factor analysis and structural equation modelling. Findings: The empirical analysis indicates that attitude, subjective norms and perceived trust have a significant influence on the adoption intention (AI) of EVs. Research limitations/implications: The implications provide policymakers and marketers with better insights into marketing EVs in the trajectory of sustainable mobility. Marketers should create focussed marketing materials that highlight the environmental ease of use, lower running costs and sophisticated technology of electric automobiles. The limitations of the study provide valuable insights for future researchers. Originality/value: This is the first study that uses CFC with the TPB model in the context of AI of EVs specifically for the Punjab region. � 2023, Emerald Publishing Limited.