(Central University of Punjab, 2018) Ahmed, Sarfraz; Guite,L.T. Sasang
Tourism is basic desirable human activity deserving the praise, encouragement of all the people and all government. In the early years of this century, tourism was not looked as an industry but with the increasing standard of living, fast technological revolutions today it has undoubtedly become an industry. Tourism basically is an infrastructure based service product. Tourism is a regular industry involving a lot of resources and potential. Tourism is the composite of activities services and industry that delivers travel expenditure, involving transportation, accommodation, entertainment, hospitality related services and integrated infrastructure. Moreover, it is socially relevant and commercially important industry.