Applied Agriculture - Master Dissertation

Permanent URI for this collectionhttps://kr.cup.edu.in/handle/32116/19

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Analysis of Consumer Preference For Branded Spice Products In Bathinda
(Central University of Punjab, 2018) Kumari, Priyanka; Patil, Chidanand
India is the storehouse for many spices and its products. Before long spice were prepared at home but in the recent time technology has ben developed and people are giving priority towards branded products instead of homemade. The current thesis is mainly based to enumerate the reasons for shifting from homemade to branded spice products along with the consumers' willingness towards the preference of different brand. The study was mainly consists of some Indian spice products like Coriander, turmeric, chilli, black pepper, cumin powders and the respected brands of the spices were Everest, Eastern, Aachi, catch and MDH. We selected a total number of 60 respondents from the city of Bathinda and working on convenient sampling. The study concluded that out of 60 respondents, 38.33 percent respondents were using homemade spice products, whereas 56.7percent respondents were using branded spice products and 5 percent were using local made spice product.
An Analysis of Contract Farming In Carrot In Punjab
(Central University of Punjab, 2018) Singh, Kuldeep; Patil, Chidanand
Contract farming is a contractual agreement between firm and farmers in written/oral form describing specific condition for production, procurement of agriculture commodity such as predetermined quantity, quality, price, transportation, etc. After accepting pre- specified condition farmers enter in to contractual agreement. In the study contracting firm, contract farmer as well as proprietor farmers were studied those were involved directly or indirectly in carrot cultivation. Institutional arrangements of Pagro Frozen Food Ltd. for contract farmers were also studied. Further comparative cost return analysis was performed by collecting primary data with the help of structured questionnaire. The study was concluded while suggesting policy measures to improve contract faming in carrot cultivation that will mutually benefited for both contacting firm as well as for farmers.
Prospects of Agri-Tourism In Bathinda District Of Punjab
(Central University of Punjab, 2018) Binali; Patil, Chidanand
The present work entitled ''prospects of agri-tourism in Bathinda district of Punjab'' was undertaken to study the consumer awareness regarding the agri-tourism in Bathinda district and to know the willingness of people to visit the agri-tourism farms. About 60 respondents were selected for the study. The data were collected by self- interview. Majority of the respondents were not aware of the term ''agri-tourism'' but all were willing to visit the farms and want to participate in the farm activities and another survey was conducted on the agri-entrepreneurs, who were running the agri-tourism farms regarding the problems and prospects of agri-tourism farms. Out of the 31 agri- farmers registered under the Punjab Heritage and Tourism Board 5 were taken as sample for the survey. The majority of farmers were satisfied with their venture and the problems which they feel were the barriers in their venture are the lack of awareness among people and lack of literature available for agri-tourism`
A Study on Performance of Private Labels in Modern Retail Chains in Bathinda
(Central University of Punjab, 2018) Panwar, Kamaksh; Patil, Chidanand
Store brands are those products which are developed by a retailer and available only on sell in their own stores; some retailers may try to utilize this measure of exclusivity to differentiate them from others. So, project titled A Study on Performance of Private Labels in Modern Retail Chains in Bathinda-A Study of Food Products in Bathinda was conducted during 2017-18.The report is based on both Primary data and Secondary Data. The primary data was collected from the consumers and the store managers. Measures of central tendencies and relevancy co-efficient were used as an analytical tool. Major findings of the study were: Product ranges in store brand were found in various categories like staples, pulses, spices, processed products, beverages and other products. The various types of strategies were followed in pricing of store brands and it was observed that price is low in comparison to national brands, in some products where there were less national brands in competition price are set by the store brands by its own. Consumer perception towards private labels was positive as they believed that private labels were cheap and are of better quality and trustworthy. The first purchase was mainly due to the promotional offers, just for a change and display in the stores. The study was practically helpful in understanding that national brands have to gear up to the private label competition, more efforts to be made to achieve a shift in consumer perception on private labels as cheap alternatives to national brands to products with high quality with proper marketing mix and private labels should enter in product ranges with strong presence of national brands to gain bargaining power from them.
A study on problems and prospects of Rice export from India
(Central University of Punjab, 2018) Sabeel Mohammed.K; Patil, Chidanand
The study has observed the growth in area, production and productivity of rice and problems and prospects of rice export from India during the period 1987-88 to 2016-17. Compound Annual Growth Rate, Instability index and Coefficient of Variation, were applied to estimate the Trend, and instability in Rice Export and growth in Area, Production and Productivity of Rice. The time series data were made available before estimating the determinants of Indian Rice Export. The study has examined that Rice contributed substantially to the national income during the study period. The Production of Rice grew at the rate of 2.465 percent per annum during the study period of 1949-50 to 2015-16, while productivity of rice in India achieved a growth rate of 1.81 percent per annum. The country has exported 3985195.60 MT of Basmati Rice to the world for the worth of Rs. 2151290.92 Lakhs. The export earning of non-basmati rice was Rs. 1692987.72 Lakhs by registering an increase in the earning of 79012 per cent over the year 1987-88. . A total quantity of rice 10755999 Metric Tonnes were exported to different countries from India and export earnings from the export of total rice (Basmati and Non-Basmati) were Rs.3844278 Lakhs during 2016-17. The data regarding the problems or constraints faced by Exporters were collected by doing personal interview with the Rice Exporters. All exporters are facing stiff competition from local competitors. The exporters are highly affected by infrastructural and Exchange rate related problems. All exporters are very much satisfied with the services offered by APEDA and various other Export promoting agencies. In order to sustain in the international market, Indian exporters needs improvement in quality and sanitary standards besides the competitive price.