Analysis of Consumer Preference For Branded Spice Products In Bathinda

Abstract

India is the storehouse for many spices and its products. Before long spice were prepared at home but in the recent time technology has ben developed and people are giving priority towards branded products instead of homemade. The current thesis is mainly based to enumerate the reasons for shifting from homemade to branded spice products along with the consumers' willingness towards the preference of different brand. The study was mainly consists of some Indian spice products like Coriander, turmeric, chilli, black pepper, cumin powders and the respected brands of the spices were Everest, Eastern, Aachi, catch and MDH. We selected a total number of 60 respondents from the city of Bathinda and working on convenient sampling. The study concluded that out of 60 respondents, 38.33 percent respondents were using homemade spice products, whereas 56.7percent respondents were using branded spice products and 5 percent were using local made spice product.