Applied Agriculture - Master Dissertation

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Analysis of Consumer Preference For Branded Spice Products In Bathinda
(Central University of Punjab, 2018) Kumari, Priyanka; Patil, Chidanand
India is the storehouse for many spices and its products. Before long spice were prepared at home but in the recent time technology has ben developed and people are giving priority towards branded products instead of homemade. The current thesis is mainly based to enumerate the reasons for shifting from homemade to branded spice products along with the consumers' willingness towards the preference of different brand. The study was mainly consists of some Indian spice products like Coriander, turmeric, chilli, black pepper, cumin powders and the respected brands of the spices were Everest, Eastern, Aachi, catch and MDH. We selected a total number of 60 respondents from the city of Bathinda and working on convenient sampling. The study concluded that out of 60 respondents, 38.33 percent respondents were using homemade spice products, whereas 56.7percent respondents were using branded spice products and 5 percent were using local made spice product.
An Analysis of Contract Farming In Carrot In Punjab
(Central University of Punjab, 2018) Singh, Kuldeep; Patil, Chidanand
Contract farming is a contractual agreement between firm and farmers in written/oral form describing specific condition for production, procurement of agriculture commodity such as predetermined quantity, quality, price, transportation, etc. After accepting pre- specified condition farmers enter in to contractual agreement. In the study contracting firm, contract farmer as well as proprietor farmers were studied those were involved directly or indirectly in carrot cultivation. Institutional arrangements of Pagro Frozen Food Ltd. for contract farmers were also studied. Further comparative cost return analysis was performed by collecting primary data with the help of structured questionnaire. The study was concluded while suggesting policy measures to improve contract faming in carrot cultivation that will mutually benefited for both contacting firm as well as for farmers.
Comparative study of thermal treatments on stability of moringa oil by using physio-chemical analysis and FTIR spectroscopy
(Central University of Punjab, 2018) Kaur, Sandeep; Srivastava, Yashi
A comparative study was conducted to check the stability and acceptability of moringa oil by giving it three different treatments of time, temperature and mode of heating process and by evaluating the various quality parameters such as peroxide value, free fatty acid value, iodine value, anisidine value, levels of conjugated dienes and trienes, refractive index, density, viscosity, specific gravity and total polyphenol, tocopherol and phytosterolcontentand by FTIR spectroscopy. The optimized cycle formoringa oilfryingwas 180?C for 8 hours; for microwave heating was P-100, P-80, and P-60 for 5, 10, 15, 20min and foroven treatment was 150?C, 180?C, 200?C for 5, 10, 15, 20 min. The results showed that values of FFA, AV, TOTOX, CD, CT, viscosity, density, RI and specific gravity increased and those of iodine value, content of polyphenols,phytosterols and tocopherols decreased as the three different modes of heat treatments proceeded. The physio-chemical properties evaluated indicate that values obtained after 8 hours of continuous moringa oil frying were comparable with microwave heated samples at P-100 for 20 mins. However, the analytical data showed that oven heated samples at 2000C for 20 mins were comparable with microwave heated samples at P-80 for 20 mins and with deep fat fried samples after 6 hours in most of the cases.Further, it has been concluded that moringa oil had shown good thermal stability and remained acceptable after 8hrs of continuous frying, 20 mins of microwave heating at P-100 as well as after 20 mins of conventional oven heating at 2000C
Effect of Pulse Flour Incorporation on the Physical and Sensory Properties of Rice Muffins
(Central University of Punjab, 2018) Singh, Jaipreet; Shevkani, Khetan
The effects of incorporation of different whole pulse flours (lentil, field pea, mung bean and kidney bean) on the properties of rice batter and muffins were evaluated. The batters were evaluated for specific gravity and viscosity while muffins were evaluated for physical and technological properties i.e. volume, specific volume, density, height, volume index, symmetry, uniformity, sensory and crumb cellular structure/porosity. The incorporation of pulse flour increased specific gravity and viscosity of batters depending on pulse type and level of incorporation. The muffins from rice-mung bean and rice-field pea composite flours showed higher volume, specific volume and height and lower density, while kidney bean and lentil flour incorporation resulted in muffins with lower volume and higher density. Symmetry and uniformity indexes of rice/rice-pulse muffins varied from -0.15 to 13.0 and -3.5 to 0.5, respectively. Pulse flours affected symmetry and uniformity variably depending on pulse type and level of incorporation. They also influenced crumb porosity, sensorial properties and acceptability of muffins by the consumers. The colour of muffin crust and crumb enhanced upon the incorporation of pulse flours. Mung bean flour incorporated muffins showed the most attractive crust in terms of attractive reddish-brown colour and gloss. Rice muffin crumbs were dense/compact and crumbly, while the incorporation of pulse flours generally reduced the crumbliness and improved porosity
Prospects of Agri-Tourism In Bathinda District Of Punjab
(Central University of Punjab, 2018) Binali; Patil, Chidanand
The present work entitled ''prospects of agri-tourism in Bathinda district of Punjab'' was undertaken to study the consumer awareness regarding the agri-tourism in Bathinda district and to know the willingness of people to visit the agri-tourism farms. About 60 respondents were selected for the study. The data were collected by self- interview. Majority of the respondents were not aware of the term ''agri-tourism'' but all were willing to visit the farms and want to participate in the farm activities and another survey was conducted on the agri-entrepreneurs, who were running the agri-tourism farms regarding the problems and prospects of agri-tourism farms. Out of the 31 agri- farmers registered under the Punjab Heritage and Tourism Board 5 were taken as sample for the survey. The majority of farmers were satisfied with their venture and the problems which they feel were the barriers in their venture are the lack of awareness among people and lack of literature available for agri-tourism`
A Study on Consumer Behaviour towards Imitating Brands in Bathinda
(Central University of Punjab, 2018) Mohanta , Abinash Kumar; Patil , Chidanand
Imitating brands are look-alikes, which uses names, which are similar to soundings or are similar in visual appearance as that of original brands. The main reason for the increasing volume of these simulation brands is consumer demand. Therefore, studying consumer behavior rather than studying ways to reduce the copying is necessary. Thus, the Project titled A Study on Consumer Behaviour towards Imitating Brands in Bathinda was conducted during 2018. Primary data were collected from 100 respondents. Measures of central tendency, Tabular Analysis were used as analytical tools. Results of the study revealed that imitating brands are found in all most all product categories like chocolates, cigarettes, cold drinks, liquor, Namkeens etc. Consumer perceptions towards imitating brands were positive with context to pricing, availability and money value characteristics. Low price of imitating brand was the significant factors that affect purchase decisions, and there is the availability to follow brands on credit. Current studies show that the companies have to create awareness about the original brands with effective marketing strategies and the rural consumers have to adhere to the entry pricing strategies as they are more value sensitive.
A Study on Performance of Private Labels in Modern Retail Chains in Bathinda
(Central University of Punjab, 2018) Panwar, Kamaksh; Patil, Chidanand
Store brands are those products which are developed by a retailer and available only on sell in their own stores; some retailers may try to utilize this measure of exclusivity to differentiate them from others. So, project titled A Study on Performance of Private Labels in Modern Retail Chains in Bathinda-A Study of Food Products in Bathinda was conducted during 2017-18.The report is based on both Primary data and Secondary Data. The primary data was collected from the consumers and the store managers. Measures of central tendencies and relevancy co-efficient were used as an analytical tool. Major findings of the study were: Product ranges in store brand were found in various categories like staples, pulses, spices, processed products, beverages and other products. The various types of strategies were followed in pricing of store brands and it was observed that price is low in comparison to national brands, in some products where there were less national brands in competition price are set by the store brands by its own. Consumer perception towards private labels was positive as they believed that private labels were cheap and are of better quality and trustworthy. The first purchase was mainly due to the promotional offers, just for a change and display in the stores. The study was practically helpful in understanding that national brands have to gear up to the private label competition, more efforts to be made to achieve a shift in consumer perception on private labels as cheap alternatives to national brands to products with high quality with proper marketing mix and private labels should enter in product ranges with strong presence of national brands to gain bargaining power from them.
A study on problems and prospects of Rice export from India
(Central University of Punjab, 2018) Sabeel Mohammed.K; Patil, Chidanand
The study has observed the growth in area, production and productivity of rice and problems and prospects of rice export from India during the period 1987-88 to 2016-17. Compound Annual Growth Rate, Instability index and Coefficient of Variation, were applied to estimate the Trend, and instability in Rice Export and growth in Area, Production and Productivity of Rice. The time series data were made available before estimating the determinants of Indian Rice Export. The study has examined that Rice contributed substantially to the national income during the study period. The Production of Rice grew at the rate of 2.465 percent per annum during the study period of 1949-50 to 2015-16, while productivity of rice in India achieved a growth rate of 1.81 percent per annum. The country has exported 3985195.60 MT of Basmati Rice to the world for the worth of Rs. 2151290.92 Lakhs. The export earning of non-basmati rice was Rs. 1692987.72 Lakhs by registering an increase in the earning of 79012 per cent over the year 1987-88. . A total quantity of rice 10755999 Metric Tonnes were exported to different countries from India and export earnings from the export of total rice (Basmati and Non-Basmati) were Rs.3844278 Lakhs during 2016-17. The data regarding the problems or constraints faced by Exporters were collected by doing personal interview with the Rice Exporters. All exporters are facing stiff competition from local competitors. The exporters are highly affected by infrastructural and Exchange rate related problems. All exporters are very much satisfied with the services offered by APEDA and various other Export promoting agencies. In order to sustain in the international market, Indian exporters needs improvement in quality and sanitary standards besides the competitive price.

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