Analysis of digital tools and technologies for Debunking Fake News

Abstract

Most of the largest democratic countries like India and USA, media houses like AFP and BBC, media education institutions like Reuters Institute for the study of Journalism & Shorenstein Centres, media educationalists, trainers, researchers and techno-giants like Facebook, Google and WhatsApp are debating and discussing threats, challenges and possible solutions of fake news menace in India and abroad. This research is an exploratory study, exploring and analysing the digital tools and technologies for debunking fake news and virtual reality of media. This research paper is an in-depth analysis and review of current research, threats, trends and digital initiatives to combat with fake news on national and international level. This study also reviews the theoretical approaches and research on using digital technologies and tools for debunking fake news and virtual reality of the media. This study will help in encountering the micro-propaganda techniques by using digital immersive tools to stop spreading the hate and visibility of the virtual truth to win political rhetoric in general not in particular. This is also an attempt to identify the ways, remedies and possible solutions by using the two kinds of techniques: Human interface/intelligence and use of machine learning or artificial intelligence to curb the menace of fake news. The outcome of this research paper proposes, an in-depth review indicates the need of strong fact checking mechanism via Artificial Intelligence, increased digital literacy and machine based learning, training for newsrooms producers and journalist to make them aware about the styles and techniques of fake news, so they could simply identify and debunk the fake news. Thus, debunking fake news involves four major skills: reverse image search, smart key words search, strong observational skills and good old-fashioned journalism skills. � 2019 Journal of Content, Community & Communication.