Browsing Department of Economic Studies by Author "Kumar, Arun"
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CUSTOMER RELATIONSHIP MANAGEMENT (CRM) IN THE PUBLIC AND PRIVATE SECTOR BANKS IN BIHAR: A COMPARATIVE STUDY
Kumar, Indrajit; Shome, Mihir Kumar; Verma, Jainendra Kumar; Kumar, Arun (Conscientia Beam, 2021-12-27)Customer relationship management (CRM) plays a crucial role in any organization because success or failure depends on a company�s relationship with its customers. The objective of this study is to see how CRM can play an ...